Cuccia is an independent undergarment brand designed and operated by Rachel Cuccia.
Each piece is meticulously created with a motive to stand out visually while maintaining our fundamental underwear needs such as flexibility, comfort and sustainable fabrics.
Cuccia intimates offers options of handmade limited designs made by local seamstresses and by our factory in New York. The majority of our pieces are made from either dead-stock, recycled or Oeko-Tex certified bamboo fabric. Each item is crafted in small limited quantities to ensure there is no overproduction.
Our packaging is 100% recycled and biodegradable.
"From the Cradle to the coffin underwear comes first" -Bertold Brecht
"Cuccia" is an intimate undergarment brand which has been manifesting since I was a kid playing dress up in imaginary realms and taking photos with my two sisters. I would wake up every morning in a primary color room, dig through my mother’s underwear and Capezio dance wear and walk through the hallways with Nagel posters on the walls.
I left my New York hometown at 19 to move to California where I received a BA in Visual Communication.
After College I made extra money working as a fittings model in a large downtown Los Angeles garment factory for major retail brands. I tried on garments for several hours a day for many years while directing the seamstresses on how to alter and make better fits. I then became the graphic designer and assistant to the creative director at the factory where I collaborated with their garment designs and photography.
Around this time I started to photograph myself, often in underwear, which became a therapeutic practice that has helped me to reclaim my body, express my sexuality, and strengthen the relationship I have with myself. When I started photographing other women this way they often told me how elevated they felt and how therapeutic the experience was just to be seen and celebrated.
I found it difficult to find underwear shapes that I wanted to photograph that I felt could accentuate bodies the way I imagined. This lead me to develop Cuccia Intimates.
What drives me the most is the process of designing unique underwear shapes and choosing fabrics that feel “right” alongside creating imagery that expresses the dualities of femininity and nostalgic of the imagery inspiring me I saw growing up.
I wanted to merge my passion for photography and design into something tangible and combine everything I love into one...Cuccia Intimate Wear.
"This is how I grew up. This is what comes natural to me.”
- Rachel Cuccia
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