About

Cuccia is a independent undergarment brand designed and operated by Rachel Cuccia. Each piece is designed to offer nostalgic complementary shapes while maintaining our fundamental and sustainable underwear needs.

Cuccia intimates offer both options of handmade limited designs made by local  New York and Detroit artisans that work out of the comfort of their own home as well as underwear made by a small family-run lab who reflect our values for ethics and sustainability. Each item is crafted with comfort and breathability in mind and made from either deadstock, recycled or Oeko-Tex certified bamboo fabric. Each design is made in limited quantities to ensure there is no overproduction.

Our packaging is 100% recycled and biodegradable.

Please see our new updated size chart as of August 2020.

"From the Cradle to the coffin underwear comes first" -Bertold Brecht

"Cuccia" is an intimate undergarment brand which has been manifesting since I was a kid playing dress up in imaginary realms and taking photos with my two sisters.  I would wake up every morning in a primary color room, dig through my mother’s underwear and Capezio dance wear and walk through the hallways with Nagel posters on the walls. 

I left my New York hometown at 19 to move to California where I received a BA in Visual Communication from Brooks Institute of Photography. 

After College I made extra money working as a fittings model in a large downtown Los Angeles garment factory for major retail brands. I tried on garments for several hours a day for many years while directing the seamstresses on how to alter and make better fits. I then became the graphic designer and assistant to the creative director at the factory where I collaborated with their garment designs and photography.

Around this time I started to photograph myself, often in underwear, which became a therapeutic practice that has helped me to reclaim my body, express my sexuality, and strengthen the relationship I have with myself. When I started photographing other women this way they often told me how elevated they felt and how therapeutic the experience was just to be seen and celebrated. 

I found it difficult to find underwear shapes that I wanted to photograph that I felt could accentuate bodies the way I imagined. This lead me to develop Cuccia Intimates.

What drives me the most is the process of designing unique underwear shapes and choosing fabrics that feel “right” alongside creating imagery that expresses the dualities of femininity and nostalgic of the imagery inspiring me I saw growing up.

I wanted to merge my passion for photography and design into something tangible and combine everything I love into one...Cuccia Intimate Wear.

"This is how I grew up. This is what comes natural to me.”

 

- Rachel Cuccia