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Cuccia is an independent undergarment label designed and operated by Rachel Cuccia. Each piece is thoughtfully created with the intent to stand out visually while honoring the essential qualities of everyday underwear, comfort, flexibility, and sustainability.Offering a blend of handmade, small-batch pieces crafted by skilled local seamstresses and limited runs through responsible manufacturing partners, Cuccia is rooted in mindful production. The majority of our pieces are made from deadstock, recycled, or Oeko-Tex certified bamboo fabrics, chosen for their softness, breathability, and lower environmental impact. We create in small quantities to avoid overproduction and honor the integrity of slow fashion.Our commitment to sustainability extends to every detail, down to our packaging, which is 100% recycled and biodegradable.

Why Bamboo? The Cuccia Choice

At Cuccia, every design decision is intentional, from the silhouette to the fabric that touches your skin. We chose bamboo as our primary material because it offers an unparalleled combination of sustainability, performance, and sensuality that other fabrics simply do not match.

Unlike conventional cotton, which demands large amounts of water and chemical inputs, bamboo grows quickly and abundantly with little environmental impact. It regenerates on its own, requires no irrigation or pesticides, and can be harvested repeatedly without harming the plant, making it one of the most renewable materials available.

But bamboo is not just better for the planet. It is naturally antibacterial, odor resistant, breathable, and thermoregulating. It keeps your body cool in heat, warm in cooler temperatures, and dry throughout the day. Its silky soft feel is ideal for sensitive skin and delivers a smooth, second-skin sensation that other fabrics cannot replicate.

Compared to petroleum-based synthetics like nylon or polyester, bamboo is biodegradable and far more skin friendly. It also offers UV protection, making it incredibly versatile and ideal not only for intimate wear but also for sun exposure. This is why more and more brands have turned to bamboo as an alternative fabric for swimwear and undergarments.

For Cuccia, bamboo allows us to create pieces that feel as good as they look... garments that are sustainable, sculptural, and sensual by nature.
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Designer Bio

"From the cradle to the coffin, underwear comes first." – Bertolt Brecht

Rachel Cuccia is the founder and designer behind Cuccia, an independent lingerie and swimwear brand known for its sensual silhouettes, sustainable fabrics, and artful storytelling. Born from a lifelong fascination with fashion, photography, and self-expression, Cuccia blends luxury with comfort offering pieces that empower women to feel confident, natural, and effortlessly bold.

Rachel's design journey began in childhood, inspired by her mother’s collection of vintage intimates, Capezio dancewear, and the iconic Nagel prints that lined the walls of her home. This early exposure to strong feminine aesthetics deeply shaped her creative vision. After studying fashion and working in New York’s design industry, Rachel set out to build a brand rooted in authenticity, body-conscious design, and ethical production.

With a passion for sustainable lingerie and natural materials, Rachel has made bamboo fabric central to Cuccia’s identity. She chose bamboo not just for its ultra-soft feel, but for its breathability, durability, and low environmental impact a true reflection of the brand’s commitment to slow fashion and conscious craftsmanship.

Each Cuccia piece is made in small batches using either recycled, deadstock, or certified sustainable fabrics, with production split between local seamstresses and trusted ethical manufacturers. Rachel believes underwear should be as intentional as outerwear, both functional and beautiful, whether worn daily, layered, or seen.

Today, Cuccia is more than just a intimates label, it’s a creative exploration of the female form, a tribute to softness and strength, and a call to celebrate personal style at its most intimate.

Underwear for the wild at heart.

CUCCIA Sculptural silhouettes made with breathable fabrics because every remarkable day starts with exceptional underwear.

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